Casablanca ROI vs FCP

Hello all! I'd like to ask you for a little help... I'm working on some ROI papers (requested by dealers and customers). Since you are our users... perhaps you could email me at suggestions@macrosystem.us with some thoughts on what I've left out, forgotten, made up, or am just plain wrong about.



Purpose of the software -
Apple regularly advertises that they have oscars and other awards from movies that were editing on their software. Apple is clearly making a HOLLYWOOD solution. What other hollywood products do you use at a Wedding or K-12 School? None. Why use a Hollywood editor in a non-hollywood setting? Typical budget for a FCP editor on a SMALL movie (<1million budget) is 50k-100k and 3-6 months.

Cassie is Made Specifically for WEV market and WEV needs - and K-12 School Environments. Churn and Burn environments where high quality matters


Post Production Time/ Costs -
Typical Wedding Videographer has fixed costs-
spends 4-5 hours at a wedding
has 3-4 people at the wedding
gets paid 500-1200 per wedding

Only variable costs are post production -
Typical Apple plus software = 3,500-5,500 (not including Monitors, etc)
Typical Apple lasts 3 years
Typical Cassie is used for 6-8 years
On Final Cut Pro - WEV spends about 5x the video hours recorded to Edit
On Cassie - WEV spends 3x the video hours recorded to Edit


ROI -
For 20 hours of video per event

FCP edit time = 100 hours
at $500 per event = earning $5 per hour (just for editing/ not including event coverage)
at $1000 per event = earning $10 per hour (just for editing/ not including event coverage)

Cassie Edit Time = 60 hours
at $500 per event = earning $8.30 per hour (just for editing/ not including event coverage)
at $1,000 per event = earning $16.60 per hour(just for editing/ not including event coverage)


Income Differences
WEV can do 1.6x as much work with Cassie as FCP in the same time.
If WEV can make $75k/ yr using FCP - they can make $120k with Cassie (because they can book more events!)